Diltex Brands seeks to transform the fashion sector in Mexico

Diltex Brands presents its "Conscious Fashion" initiative, with which it seeks to lead the national fashion industry with respect to issues of social responsibility and sustainability, establishing itself as an essential pillar in its value proposition to the consumer.

“We are proud to consolidate the trajectory of our business group and brands under the name of Diltex Brands, with which we seek to be recognized for our innovation, experience in fashion creation, brand building and stories that generate an emotional experience in people. and leave a mark on society. Aware of the importance of supporting our collaborators and protecting the environment during this process,” said Bernardo Ayala, director of Corporate Marketing for the Mexican business group.

As part of her vision to empower women, her portfolio is intended to accompany each woman in all facets of her life to inspire her to achieve the best version of herself. All of its brands are leaders in their corresponding segments, and in the case of Ilusión®, it is number one in the lingerie category in Mexico.

These leading international companies have relied on Diltex Brands to be able to develop their brands in the country, as is the case of David's Bridal® and Fruit of the Loom®, the latter through a joint venture for its lingerie products in the country: Vassarette®, Curvation®, Vanity Fair® and Fruit of the Loom®, with more than 70 years of national and international presence.

The group has also been a pioneer in creating a platform for action and dissemination on issues of corporate social responsibility and sustainability in the fashion industry in the country, among which its initiatives stand out:

The "Conscious Fashion" manifesto in order to cause a positive impact on the environment and the communities where they operate.

The incorporation of its operation to the evaluation through the HIGG INDEX, developed by the Sustainable Apparel Coalition SAC, the most important global institution in the textile industry, particularly in matters of environmental and social sustainability throughout the supply chain.

Obtaining the WRAP (Worldwide Responsible Apparel Production) certificate.

The creation of the “Ilusión” Hospital in Tlanchinol, Hidalgo, as well as donations and volunteering initiatives for different causes.

Regarding its future plans, Diltex Brands will maintain a strong drive for its digital transformation, on which it has been working for several years, to enhance its digital and physical channels through its omnichannel platform, consolidate its direct sales mobile application as of the best in the market and a strong strategy of marketing automation, CRM and process in the cloud for the benefit of the best experience for its customers. Likewise, it will continue promoting its philosophy of conscious and innovative fashion along with other initiatives focused on remaining at the forefront within the industry.

The Mexican business group with an international presence, Diltex Brands, has more than 7,000 employees and has seven production plants in Mexico, located in Hidalgo, Jalisco and San Luis Potosí, equipped with the technology and talent necessary to create and distribute to more than 250 own stores, nearly 3,000 points of sale in department stores, as well as through a solid e-commerce strategy. Being a leader in Mexico and Central America with a strong presence in Guatemala, El Salvador, Honduras and Costa Rica, as well as in the US Hispanic market.