Diltex Brands celebrates World Underwear Day

By: Paloma Martinez

Diltex Brands celebrates the World Day of
Underwear, the company affirms that today, lingerie fulfills a
relevant role for women as it is an extension of their lives
daily, allowing them to feel safe, comfortable and attractive as a
one more piece of underwear, all this works for empowerment
feminine.

There is currently a wide range of underwear on the market,
designed with multiple fabrics, shapes, textures and colors, which
gives women the possibility of having different garments
for every moment and facet of your life, from sports bras to
bralettes that can be worn as a visible part of an everyday outfit.

This becomes more relevant if we consider that in antiquity
women's intimate apparel was kept hidden and could be quite
uncomfortable like the corset of the eighteenth century, for example.

In this sense, it is plausible that women's clothing eradicates
restrictive beauty standards or negative stereotypes and, by
Instead, encourage women to love their own bodies by encouraging them to
build your own definition of what it means to be a woman, philosophy
in common that the marks of Diltex Brands share and the marks of
lingerie from the alliance with Fruit of the Loom.

Hence, currently, lingerie is considered one of the
signs of women's freedom of expression. “Fashion is constantly
change, which is why it is extremely important that brands adapt,
evolve, understand and meet the needs of their consumers. In
Illusion, for example, we believe in accompanying women in all
facets of their lives, as well as motivate and inspire them to achieve
best version of themselves”, said Ximena Cortina, brand manager
Delusion.

The celebration of World Underwear Day is a
opportunity to value these garments beyond their characteristic
functional, since the lingerie made with quality materials,
attractive and innovative designs can have a strong emotional value
for women, by having a positive effect on their self-esteem, not only
by feeling more beautiful or sensual, but also by having a greater
comfort and personal safety when carrying out your daily activities, such as
playing a sport, for example.

Additionally, thanks to technology, there is now a greater
availability of channels to access various clothing collections
interior that allow women to have a shopping experience
comprehensive, even if they do not go directly to the stores. that without a doubt
It is a great advantage to facilitate access to these garments, which
not only contribute to intimate health, but also influence your
self-esteem and personal security.