Sale of lingerie increases 36.3% as of May of this year.

Lingerie sales increase 36.3% as of May this year Companies such as Fruit of the Loom, Ilusión, Vanity Fair, and others are the beneficiaries ALEJANDRA RODRÍGUEZ [email protected] In the first five months of the year, underwear recovered Reporting an increase in sales of 36.3 percent per year, adding a value of one thousand 660.5 million pesos, they show data from INEGI.
The foregoing benefited brands such as Ilusión,” Fiorentina, David's Bridal, Fruit of the Loom, Vassarette, Vanity Fair and Curvation, which are consolidated in the Diltex Group.

“We are coming from a difficult year like 2020, but we look favorably on the recovery, we are in positive numbers with double-digit growth and it reinforces our leadership position, we hope that this recovery will be in general and will continue”, said Bernardo Ayala, corporate marketing director for the group.

INEGI data shows that between January and May 2021, 37.9 million pieces of panties, bras, bras, boxers and panties were sold, 50 percent more than the similar period in 2020.

But the pre-pandemic recovery is close, because against 2019 the sales volume of 2021 is only 5.8 percent below, and in value 13.6 percent.

"We have been training so that the online shopping experience is facilitated, we seek to replicate the shopping experience in the online channel, we believe in omnichannel," added Ximena Cortina, brand manager for Ilusión.

The group has seven manufacturing plants in Hidalgo, San Luis Potosí and Jalisco, where they manufacture the products that are sold in 250 of their own points.

“We welcome the recovery, we are in positive numbers with growth” BERNARDO AYALA Corporate Marketing Director for Grupo Dittex