Diltex Brands transforms the fashion sector

Diltex Brands, the company immersed in the fashion industry, with seven brands in Mexico (Ilusión, Fiorentina, David's Bridal, Fruit of the Loom, Vassarette, Vanity Fair and Curvation), has focused on launching its corporate brand aligned to its Social Responsibility and Sustainability.

With a conscious way of looking at fashion, the company's CSR and sustainability strategy is divided into four pillars that help align its efforts in terms of the environment, external society, internal society and the economy.

In the environmental pillar, since 2018 the company has had the energy cogeneration process, which allows them to generate 80% of electrical energy and 40% of steam that they consume within the facilities.

"We believe that the fashion industry must change urgently, the discussion is not fast or slow fashion, it is where we are, that we be aware of the way we do business and use our resources to treat people," Bernardo commented in an interview Ayala, Director of Corporate Marketing at Diltex Brands.

The Mexican company with more than 70 years in the market ensures that CSR is in its DNA since the beginning of its existence, only that previously they did not communicate but today the consumer is eager to know the brands they consume.

For the manager, the great challenge in the fashion industry is to evolve and make fashion more conscious. "It is important that conscious fashion be given greater visibility and touch on different issues, thus promoting sustainability."